Sponsored Content

Articles, videos, podcasts, or social-media posts paid for by a project, exchange, or third party. In crypto media, sponsored content frequently appears without clear disclosure — a project pays a 'news' site $5-50K for an article that reads like editorial coverage. FTC and FCA guidance requires conspicuous disclosure of paid material, but enforcement against crypto-specific publishers has been limited. Defensive habit: assume any positive coverage of a token on a publication that accepts crypto-project advertising is either sponsored or written by someone who hopes it will become sponsored.