Points Programs & Airdrop Farming
How 'points' programs became the standard pre-token incentive, the economics of farming airdrops, and why mercenary capital, sybil attacks, and dilution make the game harder than it looks.
Points: The Pre-Token IOU
Many crypto projects now run a 'points' program before they launch a token: you use the protocol — deposit funds, trade, provide liquidity, refer friends — and earn points, with the strong implication that points will later convert into a token airdrop. Points became the standard way to bootstrap usage and reward early users while keeping flexibility about the eventual token. For users, farming points is a bet that the future airdrop will be worth more than the time, capital, and risk spent earning them. This is a distinct, more speculative activity than the basic airdrop concept — it is an organised, ongoing effort to position for a token that may or may not come.
Why Projects Use Points
Points let a project drive real usage and liquidity early — people deposit and transact to farm points — while deferring the hard decisions about the token: how much to give, to whom, and when. Points are flexible (the project sets and can change the rules), they build a community of engaged users, and they create a sense of earned ownership before launch. The catch for users is that points are a promise, not a contract: the conversion rate to tokens, the total token value, and even whether a token launches at all are typically at the project's discretion. Understanding that points are a discretionary IOU, not a guaranteed reward, is the foundation for thinking about them clearly.
- Points programs reward protocol usage before a token launches, implying a future airdrop
- Farming points = betting the eventual airdrop beats the time, capital, and risk spent
- Points let projects bootstrap usage while deferring token decisions
- Points are a discretionary promise, not a guaranteed or contractual reward
Key Takeaways
- Points are pre-token IOUs earned by using a protocol
- They bootstrap real usage while keeping token terms flexible
- The conversion and value are at the project's discretion — a bet, not a guarantee
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References & further reading
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